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Boyce Avenue – social media killed the record company
Boyce Avenue performed a classic acoustic set at the Music Matters conference last week in Singapore and wowed those who had never seen them (like me!) despite having ONE BILLION views on YouTube. Read...
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Too many cooks are spoiling the broth in online advertising
It seems that change is one of the few constants in marketing these days. An almost continual stream of new technological advancements is providing astounding opportunities for brands to build smarter...
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5 ways LinkedIn beats Facebook for B2B marketing
There appears to be a very ill-informed debate about whether LinkedIn or Facebook is better for B2B marketing. To me it’s a no brainer, LinkedIn wins every time. Why bother wasting time on facebook...
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Is Taco Bell the savviest brand on social media?
On my commute back from office last night, I noticed few odd and alarming tweets. Allow me to quickly present my case: Bridget Carey, from CNET was tweeting in ALL CAPS! And Nilay Patel had this to...
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A State Of Trance – the ultimate multi-channel music brand
Armin Van Buuren’s amazing music superbrand A State of Trance (ASOT) celebrates 700 shows this week with a massive show and celebratory events in Sydney and Melbourne. What started as a dance genre has...
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Relevance and influence: the power of employee advocacy for sales
There is no way around it: the purchasing process has fundamentally changed over the last few years. Being offline is not much of an option for brands anymore. Studies show that 95% of millennials...
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How to get ALL employees to engage as advocates
It is a truth universally acknowledged that not all employees have the same attitude towards their job. That super passionate employee who sees holidays as a personal outrage is as much a possibility...
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Why marketing degrees need a module on the Big Five Personality Model
Human behaviour poses a host of questions to marketers. Why do people behave the way they do? How do advertising and marketing professionals decide which group of people are more receptive to their...
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The lessons we’ve learnt from the digital industry in the last 20 years
Let me take you back 20 years, to 1995. The industry barely existed and emerging digital agencies were still working on CD-ROM, as it was before the real advent of the commercial internet. There was...
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Portrait of a great employee advocacy champion
‘Very, very few people or organisations know why they do what they do. And by “why” […] I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organisation exist? Why do you...
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